Triple The Vote is a wonderfully simple and powerful campaign, backed by behavioural science. It targets people who are already committed to vote and asks them to choose 3 people and encourage them to vote.
Data shows people are much more likely to vote when encouraged by someone they know.
This simple concept has proved to be a highly effective organising tool in the US, Brazil and New Zealand. A US study found 65% of voters targeted went on to ask 3 friends to vote.
This campaign is organised and delivered by Upvote, My Life, My Say and The Politics Project.