Triple The Vote is a wonderfully simple and powerful campaign, backed by behavioural science. It targets people who are already committed to vote and asks them to choose 3 people and encourage them to vote.
Data shows people are much more likely to vote when encouraged by someone they know. This simple concept has proved to be a highly effective organising tool in the US, Brazil and New Zealand. A US study found 65% of voters targeted went on to ask 3 friends to vote.
This information pack contains all the information on the Triple the Vote Campaign. This campaign is organised and delivered by Upvote, My Life, My Say and The Politics Project.
